Course Description
Application of marketing and economic principles to decision making in contemporary agribusiness firms. Marketing strategies, marketing research and information, segmentation and targeting, marketing mix, and market plans within food, fiber, natural resource, and production input industries. Professional selling skills and knowledge. Off-campus field experience and visiting lecturers from the agribusiness industry.
Fall 2025
Instructors
Meeting Patterns
Classes Start:
August 18, 2025
Classes End:
December 2, 2025
Location:
02304 Erdahl Cloyd
Class Days:
T H
Class Start Time:
1:30pm
Class End Time:
2:45pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: ARE 201 or EC 201 or EC 205 Sophomores, Juniors and Seniors Only (SO, JR, SR)