Course Description
Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world's economy through globalization, emphasis will also be placed on developing necessary professional skills.
DE Program
Study Abroad
Regional Location
Spain
Summer I 3W 2025
Instructors
Meeting Patterns
Classes Start:
May 10, 2025
Classes End:
May 31, 2025
Distance Education:
Yes
Class Days:
[TBA]
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 Restricted to: Study Abroad Students Only
