Course Description
An applied textile marketing course that integrates textile product development, brand management, and global marketing. This course provides an overview of the global textile and apparel industries, their distribution channels and markets---with positioning the US textile, apparel, and retail industries in the global competitive environment. The course includes diverse textile end uses, including apparel, nonwovens, home textiles, transportation textiles and medical textiles. Development and implementation strategies of launching textile products in the global marketplace are analyzed.
Spring 2025
Instructors
Meeting Patterns
Classes Start:
January 6, 2025
Classes End:
April 22, 2025
Location:
02203 Textiles Complex
Class Days:
M W
Class Start Time:
3:00pm
Class End Time:
4:15pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: FTM 282 and Junior Standing or higher Requisite: FTM: Brand Concentration Only
