Course Description
This course focuses on consumer decision process for textile products, including the study of environmental, individual, psychological and marketing influences on behavior of consumers in the textile consumption process. Further examination will include influences on the process, including fashion theories, the mass media, demographics and psychographics, and societal trends. Current development and research in the textile consumer decision process are reviewed.
Spring 2025
Instructors
Meeting Patterns
Classes Start:
January 6, 2025
Classes End:
April 22, 2025
Location:
02207 Textiles Complex
Class Days:
M W
Class Start Time:
8:30am
Class End Time:
9:45am
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: FTM 217, FTM 282 Requisite: FTM Students Only (18FTMBS)
