Course Description
Prepares students to design, implement, monitor, and evaluate a successful communication campaign for a health, public relations, or political organization that is grounded in sound theoretical approaches. The students conduct focus groups for audience research and professionally present a campaign plan to a real client for any of the mentioned types of organizations. The course emphasizes theoretical and hands on practical skills to developing successful communication campaigns.
Spring 2025
Instructors
Meeting Patterns
Classes Start:
January 6, 2025
Classes End:
April 22, 2025
Location:
01218 Jordan Hall
Class Days:
M
Class Start Time:
1:30pm
Class End Time:
4:15pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Requisite: Masters students in Communication and Doctoral students in Communication, Rhetoric & Digital Media only
