BUS 462
Marketing Research
Section: 601

Course Description

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

Spring 2025

Instructors

Meeting Patterns

Classes Start:
January 6, 2025
Classes End:
April 22, 2025
Distance Education:
Yes
Class Days:
[TBA]

Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 and (BUS/ST 350, or ST 312, or ST 370, or ST 372) Restriction: Poole College Majors