BUS 462
Marketing Research
Section: 001

Course Description

The use, collection, organization and analysis of information pertinent to marketing decisions. Use of qualitative and quantitative data in the solution of specific marketing problems.

Spring 2025

Instructors

Meeting Patterns

Classes Start:
January 6, 2025
Classes End:
April 22, 2025
Location:
0G421 Nelson Hall
Class Days:
T H
Class Start Time:
8:30am
Class End Time:
9:45am

Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 and (BUS/ST 350, or ST 312, or ST 370, or ST 372) Restriction: Poole College Majors

Tools