Course Description
The course provides an understanding of the global textile brand management and marketing environments, global markets, and marketing programs and organizations. Specific topics include a) the economic, social, political/legal, and cultural environments; b) global textile market opportunities and challenges; c) global textile and apparel marketing strategies, and d) creation and management of global textile and apparel marketing programs. Credit will not be allowed for both TAM 482 and TAM 582. Graduate standing.
Fall 2024
Instructors
Meeting Patterns
Classes Start:
August 19, 2024
Classes End:
December 3, 2024
Location:
02208 Textiles Complex
Class Days:
M W
Class Start Time:
11:45am
Class End Time:
1:00pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: Graduate Standing
