Course Description
Fundamental marketing principles and concepts related to the sport industry. Overview of marketing mix, marketing strategies and the bases of segmentation, sponsorship, licensing, fundraising and merchandising. Special emphasis on the marketing of sport and its strong relationship to research. Credit will not be given for both PRT 476 and PRT 407.
Fall 2024
Instructors
Meeting Patterns
Classes Start:
August 19, 2024
Classes End:
December 3, 2024
Location:
01108 Jordan Hall
Class Days:
T H
Class Start Time:
4:30pm
Class End Time:
5:45pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Requisite: Sport Management Majors with Total of 84 Hours Passed or Better
