MBA 566
Digital Marketing
Section: 631

Course Description

This course covers the basics of digital marketing from an analytics perspective. Each channel of digital marketing, such as search engine optimization, social, mobile, web, email, and video, are examined and their relationship to overall firm marketing strategy is explored.

Fall 2024

Instructors

Meeting Patterns

Classes Start:
August 19, 2024
Classes End:
December 3, 2024
Distance Education:
Yes
Class Days:
[TBA]

Class Type:
Lecture
Credits:
3.00
Restrictions:
R: MBA & MMA Students Only

Tools