Course Description
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
DE Fee
MBA Online
DE Program
MBA Online
Fall 2024
Instructors
Meeting Patterns
Classes Start:
August 19, 2024
Classes End:
October 25, 2024
Distance Education:
Yes
Class Days:
[TBA]
Class Type:
Lecture
Credits:
2.00
Restrictions:
Restriction: MMA & Pro MBA
