Course Description
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
Non-Std Tm
Through Fall 2024
Fall 2024
Instructors
Meeting Patterns
Classes Start:
August 19, 2024
Classes End:
October 25, 2024
Location:
Hybrid - Online and In-Person
Class Days:
[TBA]
Classes Start:
August 24, 2024
Classes End:
August 24, 2024
Location:
02406 Nelson Hall
Class Days:
S
Class Start Time:
8:00am
Class End Time:
11:45am
Classes Start:
September 21, 2024
Classes End:
September 21, 2024
Location:
02406 Nelson Hall
Class Days:
S
Class Start Time:
8:00am
Class End Time:
11:45am
Classes Start:
October 19, 2024
Classes End:
October 19, 2024
Location:
02406 Nelson Hall
Class Days:
S
Class Start Time:
8:00am
Class End Time:
11:45am
Class Type:
Lecture
Credits:
2.00
Restrictions:
R: MBP, MBZ, or MRZ
