Course Description
Market segmentation, targeting, and positioning. Channels of distribution, promotion strategy, product development strategy, and pricing strategy. Relationship marketing and marketing strategy. Applications in high-tech environments. Restricted to MBA students.
Fall 2024
Instructors
Meeting Patterns
Classes Start:
August 19, 2024
Classes End:
October 25, 2024
Location:
01120 Nelson Hall
Class Days:
T H
Class Start Time:
3:00pm
Class End Time:
4:15pm
Class Type:
Lecture
Credits:
2.00
Restrictions:
R: 20MBAMBF or 20MBABSM or 20MBAENT or 20MBAMKT or 20MBAFM or 20MBAIM or 20MBASC or 20MBATEC
