Course Description
Analytical techniques to convert a wealth of data on customers and markets into insights to guide business decisions. Taking a hands-on and systematic approach on the steps involved in harnessing knowledge from data, the course covers the various data techniques and steps involved in data- and model-driven management decisions. Techniques include market response models, conjoint analysis, discrete choice models.
Fall 2022
Instructors
Meeting Patterns
Classes Start:
August 22, 2022
Classes End:
December 5, 2022
Location:
02402 Nelson Hall
Class Days:
M W
Class Start Time:
1:30pm
Class End Time:
2:45pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisites: MBA 507 and MBA 560 Master of Business Administration (Full-time) Majors Only
