Course Description
Explores moving from a national marketing approach to a global marketing strategy, and discusses competitive advantages and challenges in making the transition. Both traditional countries of Western Europe and emerging markets will be examined. Students will analyze culture considerations when evaluating the impact on local business strategies. In addition to learning the impact on the world's economy through globalization, emphasis will also be placed on developing necessary professional skills.
DE Program
Study Abroad
Regional Location
France
Summer I 5W 2022
Instructors
Meeting Patterns
Classes Start:
May 10, 2022
Classes End:
June 3, 2022
Distance Education:
Yes
Class Days:
[TBA]
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: BUS 360 Restricted to: Study Abroad Students Only
