Course Description
Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.
Summer I 10W 2022
Instructors
Meeting Patterns
Classes Start:
May 18, 2022
Classes End:
July 29, 2022
Distance Education:
Yes
Class Days:
[TBA]
Class Type:
Lecture
Credits:
3.00
Restrictions:
Restriction: MMA & Pro MBA
