Course Description
This course covers the basics of digital marketing from an analytics perspective. Each channel of digital marketing, such as search engine optimization, social, mobile, web, email, and video, are examined and their relationship to overall firm marketing strategy is explored.
Spring 2022
Instructors
Meeting Patterns
Classes Start:
January 10, 2022
Classes End:
April 25, 2022
Location:
02402 Nelson Hall
Class Days:
M W
Class Start Time:
1:30pm
Class End Time:
2:45pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Master of Business Administration (Full-time) Majors Only
