Course Description
Consumer perception of products and brands, including the role of product design and development of consumer attitudes. Analysis of how consumers make decisions and how those decisions can be influenced by messaging, pricing, and emotions.
Spring 2022
Instructors
Meeting Patterns
Classes Start:
January 10, 2022
Classes End:
April 25, 2022
Location:
02210 Nelson Hall
Class Days:
T
Class Start Time:
11:45am
Class End Time:
2:30pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Master of Business Administration (Full-time) Majors Only
