Course Description
Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.
Spring 21
Online synchronous section, no room, yes time
Spring 2021
Instructors
Meeting Patterns
Classes Start:
January 19, 2021
Classes End:
April 30, 2021
Location:
Online Delivery
Class Days:
M W
Class Start Time:
3:00pm
Class End Time:
4:15pm
Class Type:
Lecture
Credits:
3.00
Restrictions:
Prerequisite: MIE 201, Sophomore standing
